Career Center

Director of Creative Design & Brand Strategy


About College of the Holy Cross:

Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,100 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition.

Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.


Job Description:

Reporting to the Senior Athletic Director for External Operations, the Director of Creative Design & Brand Strategy will support the Holy Cross Athletics by leading the creative digital and print content strategy, planning, and posting on the Athletics main accounts. The position will collaborate with the department's external units to coordinate all strategy, production, and execution of Holy Cross Athletics social media content. This person will also work with and support revenue generation and data analysis to promote the mission and goals of the athletics department.

Major Areas of Responsibility

• Assist content team to produce timely, comprehensive and engaging content to be distributed across all Holy Cross Athletics platforms (Social, mobile, Patriot League Network, website, and traditional platforms)
• Collaborate on all content strategy, digital advertising elements, digital ad campaigns, social marketing, and data acquisition.
• Oversee the conceptualizing, design and production of creative content for athletic programs.
• Assist athletic communications department with editing, developing, creating and implementing social media campaigns throughout the year.
• Capture and produce photo, design, and video to support creative content plans, with a primary objective of keeping Holy Cross on the cutting edge of collegiate content creation and fan engagement.
• Coordinate, design, implement and execute photo shoots for all student-athletes.
• Manage all athletics creative assets.
• Work with outside graphic and print vendors when necessary.
• Recruit, train and oversee creative/ graphic design staff/interns.
• Help develop, implement and manage the athletic departments' digital brand, ensuring all digital elements have a consistent look and feel, from visual imagery to content tone and cadence.
• Establish Key Performance Indicators for social media, analyze and communicate KPI results on a regular basis to the external communications team, and build strategies to improve on KPIs over time.
• Direct the trademark & Licensing program for Holy Cross Athletics, including approving artwork, creating merchandising opportunities and generating revenue via royalties while promoting the Holy Cross brand in the retail marketplace.
• Collaborate with the entire external team to leverage content resources to achieve department goals.

Requirements:

• Bachelor's required; 4-5 years of experience in graphic design, content and/or digital media (previous internship applicable). Some experience in a professional or intercollegiate athletic environment is a plus, but not required.
• Proven strategic planning experience is necessary.
• Knowledge of editing content and materials for consistency and brand appropriateness
• Ability to take complex ideas and present them in a manner that is easy to consume and share.
• Experience managing a small team and working cross-functionally to achieve department goals.
• Strong technical skills, and ability to leverage emerging media.
• Ability to work in a fast-paced environment and manage multiple projects effectively with tight deadlines.
• Strong quantitative analytical ability. Excellent written and verbal communication skills.
• Bachelor's degree in a related field
• Applicants must be able to multi-task and meet deadlines.
• Advanced skills in Adobe Creative Suite & social media platforms required
• Proficiency in HTML, HTML 5, and CSS a plus.
• Passion for emerging media trends and technology

Core Competencies

• Supervision
• Dependability
• Flexibility
• Service Oriented
• Excellent Written & Verbal Communication
• Proficient Problem Solving
• Understands Risk Management
• Excellent Innovation/Creativity
• Strong Teamwork & Team Facilitation
• Strong Interpersonal Skills
• Diversity & Inclusion Awareness

To prevent the infection and spread of COVID-19, and as an integral part of its public health and safety measures, College of the Holy Cross requires that all successful applicants show proof of full vaccination by an FDA-approved COVID-19 vaccine before beginning employment, unless an exemption from this policy has been granted. Applicants believing they need an accommodation of this policy because of a disability, sincerely-held religious belief, or otherwise should inform Human Resources after an offer of employment is extended; please do not include any medical, genetic, or religious information on your application materials.


Additional Information:

College Description

The College of the Holy Cross is a private, Jesuit Catholic, undergraduate institution serving approximately 3,100 students. Founded in 1843, Holy Cross is the oldest Catholic college in New England and has a tradition of academic excellence. It is located atop Mount Saint James in Worcester, Massachusetts. The picturesque, 174-acre campus is an award-winning and registered arboretum.

Region Description

Worcester is a city of approximately 200,000 people centrally located in the Commonwealth of Massachusetts. It is approximately one hour from Boston, Hartford, and Providence, and three hours from New York City. Worcester is known as the Heart of the Commonwealth. Worcester offers many cultural and recreational opportunities.

The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.

A member of the Higher Education Consortium of Central Massachusetts (HECCMA).

To review our Employee Benefit Options, please go to: https://www.holycross.edu/human-resources/benefits


Application Instructions:

Please attach a cover letter addressing the position requirements along with your resume.

In your cover letter please address how your work supports the College's mission as a Jesuit, undergraduate liberal arts college (see http://www.holycross.edu/mission) and its core commitment to diversity and inclusion. For more information, please visit http://holycross.edu/diversity.







To apply, visit https://holycross.interviewexchange.com/jobofferdetails.jsp?JOBID=137528

The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts (http://www.heccma.org) and the New England Higher Education Recruitment Consortium (https://new-england.hercjobs.org/)





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