The Chief Access Officer (CAO) is responsible for positioning the organization for ongoing census growth in all our programs and services.  The CAO routinely monitors the competitive environment for potential mergers and acquisitions.  The CAO is also responsible for all branding, marketing, social media and other outreach activities directed at the communities served by Gilchrist.  The CAO is responsible for operating the admissions center(s) always seeking to exceed the expectations of our customers (hospital staff, physicians, nursing and group home staff as well as our patients and families). The CAO works with our customers to assess their needs and work collaboratively with other senior leaders to design, implement, promote and service the needs of our growing serious illness and end of life population.  The CAO reports to the President/CEO.