A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Overview:

Blue Cross Blue Shield of Michigan (BCBSM) sponsored Collaborative Quality Initiatives (CQI) are statewide quality improvement programs whose goals are to improve quality, safety, and clinical outcomes for specific healthcare procedures or medical conditions across the state of Michigan (https://www.uofmhealth.org/quality-safety/clinical-quality-collaboratives). Each CQI is organized and facilitated by a Coordinating Center, led by Program Directors and Co-directors (physicians and nurses), and a Manager. A CQI’s staffing typically includes Quality Improvement (QI) coordinators, project managers and analysts. UM provides the Coordinating Centers for 16 of the 17 current CQIs.

Role Summary:

We are looking for a user-centered and strategic leader with the ability to leverage health and health care data to envision and execute marketing goals. In this position, you will turn statewide electronic health data streams into marketing opportunities with target audiences of clinicians, hospitals and health systems, and diverse patient communities across the state of Michigan. You will lead a team of designers and communicators and collaborate closely with our data analytics team to develop web and informatics products that engage clinicians, health administrators, and patients in ways that lead to better health outcomes, improved patient experience, and more efficient and effective health care across the state.

This position plays a key leadership role in a newly established Blue Cross Blue Shield of Michigan (BCBSM)-based Collaborative Quality Initiative (CQI). The statewide initiative for preventive health and chronic disease prevention and care will find new ways to leverage data insights, marketing strategies, and informatics, to incentivize imprvements to preventive health care quality.  

The Clinical Informatics Strategist position was created to fill a critical need to develop and execute a cohesive and forward-thinking strategy for public-facing, patient-facing, hospital and health-system facing communications to support a wide range of initiatives are part of the BCBS CQI initiatives at the University of Michigan. 

As the Clinical Informatics Strategist, you will work side-by-side with a diverse network of academic and non-academic clinicians, health care executives and administrators, public health and health behavior specialists, content creators, data/web/information designers, and patient representatives. 

This candidate is part web product manager, part user experience designer, and part marketing leader, completely committed to bridging health care, business, and communication technology, in service of the health and wellbeing of diverse communities across the state of Michigan.

Serve as a critical team player, bridging business objectives, technology opportunities, and user experience to lead the development of informatics and marketing products.

Informatics/IT Product Management: (50%)

• Designing and developing technology products and tools such as interactive health education and online collaborative community platforms to build learning communities.
• Track and report project KPIs to team and CQI leaders, driving the successful and timely execution of project with informed decision making, team collaboration, and transparent communication
• Lead usability analysis of data dashboards to improve their use by a variety of users (e.g. health care executives, clinicians, communications and marketing specialists).

Leadership/HR: (25%)

• Create and lead clinical informatics strategy
• Lead a team (<10) of web developers, graphic designers, and human-centered technology engineers, operationalizing projects and connecting talent and expertise to tasks in the development of marketing, web, and informatics projects
• Work daily with the program manager, clinical and public health experts, statisticians and quality improvement specialists, as well as with parallel teams in different programs

Strategic Planning: (25%)

• Engage multiple stakeholders from across CQIs to 1.)  identify strategic opportunities, and 2.) plan and execute new informatics products.
• Develop and execute a cohesive and forward-thinking strategy

• Degree in Informatics, Communications, Marketing or other closely related field.
• Ability to create a unified communication strategy.
• Excellent interpersonal skills and ability to work with diverse perspectives.
• Minimum of 3 years of experience managing and leading teams of technologists, developers, designers, web and media creators, through digital product life cycles 
• Experience using project management software such as Trello.
• Experience managing complex projects involving multiple stakeholders.
• Ability to scope and measure marketing campaigns with input from business and health care stakeholders.
• Experience in web or product design and management, skills in marketing strategy and user experience analytics are preferred.
• A passion for supporting the health of diverse communities.

• Master’s degree in Informatics, Communications, Marketing or other closely related field.
• Technical experience with graphic design, social media campaigns and web development.
• Experience working in healthcare.
• Experience with Agile software development lifecycle.
• Flexibility and ability to take on and master new health, medicine, and informatics topic areas easily and quickly, running with projects but understanding when to ask questions.

Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.

Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally.  Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

The University of Michigan is an equal opportunity/affirmative action employer.